Friday, October 4, 2013

Samsung was number one Brand in Indian Market

South Korean brand Samsung leads with 31.5% share compared 27.2 % of Share of Nokia. Nokia is a Finland’s brand. During FY 2012-13 total market size was of Rs 35,946 crore.  This grew @ 14.7% where as Nokia recorded a drop of 18% in its revenue.
Source :  Economic Times Ahmedabad Edition
During period Samsung grew by 43.6%. Samsung’s advantage was due to wide range of models and varieties compared to Nokia and other brands. Samsung range starts from Rs  1,500 to Rs 50,000.

Nokia failed to judge the growing popularity of dual sim mobiles and Android platform. Micromax Informatics, Karbonn Mobiles and Cupertino-based Apple have grabbed the next three positions after Nokia with 8.7%, 6.4% and 3.6% share of the market, respectively. The rise of smaller local players in India like Micromax, Karbon, Lava International, and Zen Mobile clearly indicated that consumers want cheaper feature rich phones.
To capture Indian market  Apple made some changes in its sales strategy to attract tech savvy youth consumers.  Apple's revenues grew over four times to Rs 1,293 crore in FY13, compared to Rs 250 crore a year ago.

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